Gucci of My Gem Power with her hands up in the air, eyes closed, and facing the sun. She is wearing a colourful bodysuit

Meet The Woman Behind The Method, Gucci Erasmus

I didn’t come this far to only come this far. I don’t know about you, but I feel this is the most fraught, pivotal, complex and important time for women.

Women invest in coaching, go to therapy. sign up to be mentored, get support from counsellors and wellness practitioners, consult with divorce doulas and other experts.

The plot twist: circles. Spaces where women connect with self and others. No advice, no fixing, no one-upping. So I developed the Hidden Gems™ method for women-centred practitioners because I needed it for my practice.

Gucci of My Gem Power sitting in the corner of a white room, smiling at the camera

Everyone calls me Gucci, although my given name is Ursula.

“Apparently this is my third rodeo.” And its a good one.

I am multi-disciplinary. I’m a change expert with a background in psychology, a seasoned coach, and Gestalt practitioner. I love to write and speak on stages.

I am daughter, sister, wife, mother, grandmother, aunt, friend, and more. I was raised in a two- parent family; then in a one-parent one-child household. I have married (twice), divorced (once), birthed two children, been at the core of a blended family, seen five grandchildren arrive. I have grieved the loss of loved ones, experienced attempted suicide close up, supported my daughter and my mother through mental health trials and triumphs. I have given up everything familiar to move halfway across the world. I had a decades-long corporate career sandwiched between being a solo-preneur. I have travelled solo far and wide. And through all of this I wondered how I could connect and share my learning with other women.

The Woman Behind The Hidden Gems™ Method

With over 30 years of experience in coaching, facilitation and executive leadership, Gucci blends Jungian, Gestalt, Ikigai and organization change methodologies to create the conditions for deep lasting change. 

Founder of The Hidden Gems™ Method & My GEM Power Ltd

Leading women’s circles & transformational work long before the International Coaching Federation existed

Trusted by women, leaders & organizations across industries

Mentor, Speaker, Facilitator & Change Agent